Marketing InSecurity Podcast Debuts; Podcast Covers the Ins and Outs and Do’s and Don’ts of Cybersecurity Marketing. First Episodes Feature CMOs of FireEye, Pulse Secure and Exabeam as well as Co-Founder of Elevate Security sharing go to market approaches

May 14, 2019

SC Pressroom Cybersecurity's leading news distribution network

MENLO PARK, Calif. , -- The Cybersecurity Go To Market Dojo, the industry’s premier community for Cybersecurity marketing and communications professionals, today announced the launch of its new podcast, Marketing InSecurity.  The podcast, hosted by industry veteran Ken Rutsky, features industry leaders as they discuss everything from how they got started in cybersecurity, to deep dives on critical issues facing cybersecurity marketers, to mentoring and teamwork. Initial guests include CMOs Vasul Jakkal of FireEye, Scott Gordon of Pulse Secure, Tim Matthews of Exabeam and Elevate Security Co-founder Masha Sedova.

“For nearly two years we’ve been holding live events and meet-ups and have reached over 3,000 marketers,” said Dojo founder and podcast host Ken Rutsky, “but with 30,000 or more cybersecurity marketers worldwide, we have barely scratched the surface in engaging and informing them.  The podcast lets us reach the broadest audiences globally with compelling information and insight from the industry’s leading marketers.”

Featured topics on the first four episodes of the podcast include Jakkal on Teamwork, Matthews on High Impact Content Marketing, Gordon on Maximizing for PR Coverage and Sedova on Building the Start-up Go To Market Team and Strategy.

“It’s an honor and delight to be among the first guests on the Marketing InSecurity podcast,” said Vasu Jakkal, executive vice president and chief marketing officer at FireEye, “Raising the game of cybersecurity marketing is good for vendors, customers and the market.  Great marketing helps customers find the right products, services and partners that can meet their needs.  I’m thrilled to contribute back to the community to help drive excellence in the practice of cybersecurity marketing.”

All episodes of the podcast, including guest profiles and show notes, can be found at www.MarketingInSecurity.com and on iTunes, Stitcher, Spotify or your preferred podcast platform.

About the MarketingInSecurity Podcast

The MarketingInSecurity Podcast, hosted by industry veteran Ken Rutsky is the world’s only podcast dedicated to the ins and outs and do’s and the don’ts of cybersecurity marketing.  It is the place on the internet to chat with and learn from the best that the industry has to offer, and can be found at www.MarketingInSecurity.com as well as on your favorite podcast platform.

About The Cybersecurity Go To Market Dojo

The Cybersecurity Go To Market Dojo is the industry’s premier community for Cybersecurity marketing and communications professionals.  The Dojo allows practitioners to Connect, Network and Share™ best practices, tips and experience.  Through a combination of events, online community and networking, the Dojo’s mission is to advance and recognize the art and science of Cybersecurity marketing.  More information and online membership can be found at gotomarketdojo.com.  You can follow the Dojo on Twitter at @GoToMarketDojo.

About Ken Rutsky

Ken Rutsky is a recognized expert and leader in cybersecurity and B2B marketing. Ken is the principle consultant at KJR Associates, a strategic marketing leadership consulting practice and the founder of the Cybersecurity Go to Market Dojo. Ken is the author of Amazon best-selling book, Launching to Leading, How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements. Ken is passionate about story-telling, community building and go to market excellence and considers Leonardo da Vinci, Yoda and Martin Luther King as the role models for the skills, knowledge and influence needed to be a true go to market leaders.  You can learn more about Ken and his practice at kenrutsky.com and follow him on Twitter @ken_rutsky.   


Tags: United States, English